Launched in 2008. Based in London. Je Joue is passionate about empowering couples and individuals to have great sexual experiences. Inspired by pioneering 'sex-positive' retailers around the world, Je Joue aims to be informative, helping people to explore and understand their bodies better, and Je Joue aims to produce beautiful sex toys that introduce people to exciting new pleasure possibilities. Je Joue is also a company with a social mission to bring sex and pleasure into mainstream conversation.